Buzzwords?

In this article, James Collins humorously defines different marketing buzzwords. Usually, “Hyper Local” describes targeting a specific local area for growth. Collins defines it as “20 screaming toddlers at a birthday party.” If only the hosts of the birthday party knew why all their toddlers were screaming…! Listening to your members, or your toddlers, will help create the local impact (or happy birthday) you seek to create.